Resources
What does a publicist do?
Publicists create brand messages, write press releases, compile media lists, pitch stories to journalists and manage the overall media effort. An effective publicist familiarizes himself with various publications and establishes rapport with journalists. Publicists should be strong writers, since compiling and disseminating press releases is an essential part of the job. A major daily task includes pitching stories over the phone to writers, producers and editors. Publicists also create media kits for clients, which include photographs, information and press clippings. Overall, the most successful publicists are those who understand the intricacies of the media industry and how reporters think.
Publicists that work with businesses are responsible for creating media coverage that accelerates brand recognition, credibility and sales. Publicists that have strong relationships with journalists are extraordinary business promoters. Business publicity is a powerful tool that can serve as a cost-effective alternative to advertising. Executives often prefer to hire publicists instead of advertisers due to the high credibility of being written about in the media.
Publicists that work with entertainers and politicians focus on managing existing press rather than creating new press. When famous individuals are portrayed negatively in the media, publicists must manage the image of their clients.
Publicists that work with businesses are responsible for creating media coverage that accelerates brand recognition, credibility and sales. Publicists that have strong relationships with journalists are extraordinary business promoters. Business publicity is a powerful tool that can serve as a cost-effective alternative to advertising. Executives often prefer to hire publicists instead of advertisers due to the high credibility of being written about in the media.
Publicists that work with entertainers and politicians focus on managing existing press rather than creating new press. When famous individuals are portrayed negatively in the media, publicists must manage the image of their clients.
Contact
The Cutler Group, LLC
12 Desbrosses St.
New York, New York USA
10013
Tel: 202-642-2740
Fax: 202-747-2961
www.cutlergrp.com