Resources

While "advertising is paid for, publicity is prayed for." The clear advantage of publicity is that exposure is coming from an independent media source that readers view as objective, and hence credible. Furthermore, the cost of publicity is tremendously lower than that of advertising.

For businesses, publicity is more important today then ever before. It is well acknowledged that companies can no longer rely on advertisements to bring customers. Businesses in the 21st century are built upon credibility and acclaim, which is only achieved by having great products and solid exposure.

Once you have a remarkable good or service, publicity is the key to establishing exposure that brings industry recognition, credibility and growth. Here are some useful resources that can help executives understand the importance of publicity and help you learn how to become a publicist for your company.