Is infinite scrolling bad for SEO?

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is indexed in Google Search.

Is infinite scroll bad?

Though a common interaction on the web, infinite scroll causes problems for accessibility, usability, and performance. The cost to work around them is usually not worth the tradeoffs, and in the end, it can have a negative impact on the user experience.

How do I make infinite scroll SEO friendly?

Search-friendly recommendations for infinite scroll

  1. Before you start. Chunk your infinite-scroll page content into component pages that can be accessed when JavaScript is disabled.
  2. Structure URLs for infinite scroll search engine processing.
  3. Implement replaceState and pushState.
  4. Test.

Is load more bad for SEO?

Google will render your page on a very long viewport, and if the infinite scrolling increases the viewport, then they will crawl that new content. But they will only do it the one time. If you have a lot of content that needs to load via infinite scrolling, it probably won’t be SEO-friendly.

Does Google Bot scroll?

GoogleBot Doesn’t Actually Scroll But that’s not necessarily a bad thing. Splitt clarified that rather than scrolling, GoogleBot employs a variety of techniques to index hidden content.

Why is scrolling an important variable for SEO?

Infinite scrolling gives the user a smooth experience, however, the focus lays less on the individual items. Usually the focus shifts to displaying the most current information at the top of the page, which obviously makes sense for social media, like Twitter or Facebook.

Why is scrolling bad?

Research supports Cook’s statement. A 2016 study from the National Institute of Mental Health found increased social media use can lead to depression. If you’re scrolling infinitely on social media, that means you’re using social media more often.

Why is it bad to scroll?

How Scrolling Through Apps For Hours Affects Your Brain. On the basic level, social media activates several areas of the brain at once. Segil says that it tends to light up the visual processing areas of the brain, as you interpret what you see, and the auditory pathways to sort out any sounds or music.

What is infinite scrolling?

Infinite scrolling is a web-design technique that loads content continuously as the user scrolls down the page, eliminating the need for pagination. The success of infinite scrolling on social media sites such as Twitter have made this technique popular, but that doesn’t mean you should do it too.

How does infinite scrolling work?

What Is Infinite Scroll? A web design technique where, as the user scrolls down a page, more content automatically and continuously loads at the bottom, eliminating the user’s need to click to the next page.

Who invented endless scroll?

Aza Raskin
Aza Raskin is the creator of “infinite scroll”, a feature that has become ubiquitous on sites such as Facebook and Twitter and allows users to continuously move up or down a page, removing any need to press “refresh” or hit a “next page” button.